{"id":115,"date":"2011-02-25T19:54:00","date_gmt":"2011-02-25T19:54:00","guid":{"rendered":"https:\/\/codeblam.com\/blog\/?p=115"},"modified":"2024-12-28T19:44:16","modified_gmt":"2024-12-28T19:44:16","slug":"seo-scoring-keywords","status":"publish","type":"post","link":"https:\/\/codeblam.com\/blog\/seo\/seo-scoring-keywords\/","title":{"rendered":"SEO Scoring: Keywords"},"content":{"rendered":"\n

Keywords in the <title> tag<\/strong>(+3)<\/span>
One of the most important places because the <title> tag shows in search results as your page title. Must be short, 7 words at most, and the the keyword must be near the beginning.<\/p>

Keywords in the URL<\/strong>(+3)<\/span>
Having the keyword in the URL helps a lot. But don\u2019t rely on it  if you do not have keywords anywhere else on your page.<\/p>

Keywords in link text<\/strong>(+3)<\/span>
These are extremely important, especially with links coming in from other sites. An Incoming link is like getting a vote from
another site on the keyword n the text<\/p>

Keywords in header tags<\/strong>(+3)<\/span>
Another important place for keywords. The level of the <H> tag determines the importance.<\/p>

Keywords in <alt> tags<\/strong>(+2)<\/span>
Search engine bots don\u2019t read images, but they do read the alternative text. So <alt> tags are good to have.<\/p>

Keywords phrases<\/strong>(+1)<\/span>
Not only can you optimize for keywords but also phrases consisting on 2 or 3 keywords.<\/p>

Secondary keywords<\/strong>(+1)<\/span>
Secondary keywords can be a goldmine. Taking into account the lesser keywords that your competition doesn\u2019t consider.<\/p>

Keyword mistypes<\/strong>(0)<\/span>
Although it may seem like a good idea to purposefully mistype keywords to predict user mistypes, this does not make a good impression on bots.<\/p>

Keyword dilution<\/strong>(-2)<\/span>
When optimizing many keywords, some may get lost amongst the general text.<\/p>

Keyword stuffing <\/strong>(-3)<\/span>
Filling the web page with keywords could risk you getting banned from the search engines. It is recommended keeping the keywords less than 12% of the page.<\/p>\n","protected":false},"excerpt":{"rendered":"

Keywords in the <title> tag(+3) One of the most important places because the <title> tag shows in search results as your page title. Must be short, 7 words at most, and...<\/p>\n","protected":false},"author":1,"featured_media":334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[33],"class_list":["post-115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo"],"_links":{"self":[{"href":"https:\/\/codeblam.com\/blog\/wp-json\/wp\/v2\/posts\/115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codeblam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/codeblam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/codeblam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/codeblam.com\/blog\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":1,"href":"https:\/\/codeblam.com\/blog\/wp-json\/wp\/v2\/posts\/115\/revisions"}],"predecessor-version":[{"id":323,"href":"https:\/\/codeblam.com\/blog\/wp-json\/wp\/v2\/posts\/115\/revisions\/323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codeblam.com\/blog\/wp-json\/wp\/v2\/media\/334"}],"wp:attachment":[{"href":"https:\/\/codeblam.com\/blog\/wp-json\/wp\/v2\/media?parent=115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/codeblam.com\/blog\/wp-json\/wp\/v2\/categories?post=115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/codeblam.com\/blog\/wp-json\/wp\/v2\/tags?post=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}